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Website (web site) design, search engine optimization (SEO) + more
web solutions
In keeping with our philosophy of making the web an easier place for small business, we specialize in developing all-encompassing web solutions that meet your needs. Your business, your clientele, and your budget are all carefully analyzed to allow us to develop a plan of action that includes the exact services you need. No more, no less.
From site design and construction to handling domain names and hosting , we have the expertise to see that you receive the level of service you need and deserve.
Use the lefthand navigation to browse for detailed information about many of the individual services that might comprise an Alan Germani Web Solution, view our portfolio for examples, or contact us now so that we can discuss your web needs.
consultation
We enjoy meeting with small business owners, listening to their needs, and offering advice as to how a presence on the web may benefit them. We carefully study what we learn from our customers and couple that knowledge with additional research to produce a web solution that meets their exact needs. Whether you know exactly what you want, just need some friendly guidance, or are not quite sure what you want, we'll happily consult with you and give our expert recommendations for the web-related services that best suit you.
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website design
A website should be designed with a primary objective in mind—whether its driving business into your retail location, selling your products online, or enticing web users to inquire about your services.
Unlike traditional forms of advertising, websites allow you to share a virtually unlimited amount of content with your customers. Such content is valuable and keeps your customers coming back to your site. However, care must be taken to make sure that the existence of a wealth of content on your site does not infringe on the site’s primary objective. Your site should incorporate a navigational scheme and welcoming user interface that highlights the information you want your customers to take with them, while allowing them to find the information they are seeking.
With our designs we work to maintain an image that is consistent with your other marketing efforts. If previous marketing does not exist (or is unsatisfactory to you) we work hard to develop an image that conveys your sense of style, while being appropriate to your line of business. The design of your website should reflect the quality of your product or service, and make it easy for customers to obtain it.
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 construction & coding
Constructing a quality website is more than putting a design to HTML. It involves an awareness and willingness to deal with download times, page-to-page consistency, third-party features, cross-browser compatability and many other factors.
We keep abreast of the latest developments in website construction techniques and work hard to understand their real world applications. This knowledge gives us the means to optimally code your website once factors such as the site's target audience and special features have been determined. Whether you want a cutting edge site that will look and work great for years to come, a site that caters to those who are a little "behind the times" in terms of their Internet browser, or a site that straddles both extremes, we can build it with clean code that does exactly what it should.
We take extreme pride in making website designs a reality. Whether you already have a design that needs to be built, or have accepted an Alan Germani Web Solutions design, we can build a website that serves its function and allows your business to be seen by the vast majority of your target audience.
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e-commerce
Doing business on the web is a great source of supplementary income for the “bricks and mortar” retailer  and the sole or primary source of income for many other businesses. There are countless shopping carts, payment gateways and merchant accounts, each with different strengths and weaknesses. We can guide you through this maze of e-Commerce to help develop a shopping site that meets or exceeds your expectations.
We integrate the shopping cart system and payment components into your site in a seamless and attractive manner, always going the extra step to make sure things work just as you would like. We have experience with many different shopping cart systems; If you've already selected a shopping cart, we will be happy to make it work in the context of your ideal online presence.
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code cleanup & W3C compliance
If your site has the features,design and content you need, but is not performing as well as it should, an evaluation and rewriting of its source code may be in order. Many recent techniques exist to reduce the extraneous code of yesteryear that retards your site's performance, makes updating difficult, and hampers search engines from indexing your site properly.
Businesses and government agencies often require that their sites be coded in XHTML, intelligently employ Cascading Style Sheets, and be fully compliant with the web standards set forth by the W3C (World Wide Web Consortium). We specialize in taking non-compliant code and bringing it up to these standards on a per page or site-wide basis.
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search engine optimization
Many businesses, particularly e-Commerce sites, rely on search engines to deliver new customers. The search engine scene is competitive and ever-changing; insuring that you can be found in them by your target audience requires expert help and guidance. We can help you—regardless of your budget—if search engine placement is one of the keys to the health of your online business. Results can be achieved for far less than you might expect; we seek to make dealing with search engines an understandable, enjoyable part of your day-to-day business, rather than a confusing, necessary evil.
Our sites are now constucted to incorporate all of the key elements that help search engines index them for relevant content—resulting in higher rankings than sites not constructed with search engines in mind.
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site makeovers
Does your site look a little dated? Was it never quite what you had hoped for to begin with? Is it so crowded with information that it’s nearly impossible for anyone to find what they’re looking for? Did you design and build the site yourself, but now desire a more professional look? Do you just want something different?
If you are not satisfied with your current website, but are also not sure what needs to be done to make it better, try consulting with AGWS about your situation. We listen to what you like and do not like about your current site and then make our own suggestions for improvement. We identify problem areas and develop appropriate solutions to tackle them. We analyze your site and determine which portions of the design and content are salvageable. Finally we present you with a plan of action that will have your new site up and running in no time.Give us a chance to make you 100% delighted with your web presence!
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dynamic sites
e-Commerce aside, if you need your site to do something special, there is a solution around the corner. From online surveys that compile and evaluate input from clients, to sections of your site that are generated from the files you use in your day-to-day business, we can help make your site more interactive for you and your customers.
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eNewsletters
eNewsletters are an excellent—and economical—way to reach out to your past and potential customers and keep them interested in your services. Most of your clients already make daily use of an email service for correspondence. Updating them about your services via email saves most of the cost associated with more traditional means of marketing (such as mailers) and is proven to be more likely to result in recipients taking some sort of immediate action.
We can train you to produce your own eNewsletter or can handle the task for you. Either way, an eNewsletter will save you money and give your customers a great new way to interact with your business.
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maintenance
Almost every website needs a little TLC over the course of its life. At minimum contact information and hours of business need to be updated as they change. At most pages and pages of a website’s content may need updating on a monthly, weekly, or even daily basis. Some sort of regular change in content is generally desired, and more likely to result in repeat visitors to your site.
Different maintenence solutions can be developed with your needs and budget in mind. We can develop a variety of plans to tackle maintenance for your website, from our handling of monthly updates to training you or your employees to share in the workload.
Even if your website was built by someone else, we can work with you to see that your site’s content remains fresh and exciting, motivating your customers to keep coming back.
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domains
Owning a recognizable domain name that suits your business is one of the most important parts of developing your web presence. Getting a new domain name is a fairly easy process: decide which one you want, make sure it is available, and register it through one of the many companies that serve this purpose.
However, things can get a little trickier when it comes to the process of transferring your domain name from one registrar to another, setting up domain forwarding or aliases, or setting up DNS information. In addition to researching existing domain names and making domain name suggestions, we take care of any process required to make sure that you get the domain you want, set it up properly, and keep it .
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hosting & email
You will of course need a place to store your new website. Many hosting companies and packages exist, each meeting different needs.
We work with a variety of different hosting companies to find the service that meets your website's requirements and is the best value to you. If you already have a host selected we will be happy to work with them as well.
We can assist you in setting up your hosting to be the ideal home for your online presence, including the setup of any email addresses associated with your domain. We can even help you get those new email accounts working on your computer if that is what it takes to get you up-and-running.
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copywriting
The copy of your website is as important as the image you portray. If copywriting is a job you loathe, just let us take care of it and limit your energies to approving what we've written. Through our copywriting we work to accurately convey the personality of your business in clear easy-to-read prose.
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support
We are always available to answer any question you may have regarding our services and to lend a helping hand when you need it. We stand by our sites and work to correct any problems or oversights associated with them.
In addition, we provide our clients with all of the information and files they need to pass their website on to someone else should they decide to no longer use AGWS for their web needs. We want our customers to remain with us by choice, not because we control their website!
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more...
Whether you need forms, a guestbook, a forum, backend development, or other “bells and whistles”, we can handle seamlessly integrating these components into your website. And, if there is ever anything web related that we simply cannot do for you, we will find someone who can and deal with them on your behalf to achieve your goals.
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